Phycholinguistic dimensions of modern advertising: suggestive aspect.

Анотація

Modern society lives in the world totally controlled by the media. Probably each of us understands that our thoughts, biases, desires and actions are somehow shaped by the influence of advertising. We are exposed to a variety of ads every day. We see ads in newspapers, billboards, listen to the radio and see a lot of TV ads. Undoubtedly, there are many ads in the World Wide Web. Have you ever wondered how the world of advertising works? What is it? Advertising is sometimes accused not only of the desire to promote the product, but also of the desire to sell it at any rate, because very often artificial needs are promoted, moral and intellectual corruption of people and turning them into humble buyers. Advertising is one of the spheres of functioning of the language, which actively generates new syntactic phenomena requiring linguistic analysis. Therefore, now there is a need for studying creolized texts (that is, the ones in which verbal, nonverbal and visual means of information transmission are combined), whose main operation area is the advertisement from the linguistic point of view.