Ukrainian diaspora and the international image of Ukraine

Автор(и)

  • Mariia Medvedieva Vasyl` Stus Donetsk National University

Анотація

A positive image of the country is always important. Unfortunately, the image of Ukraine is fragmentary and limited to Chernobyl, the Orange Revolution and the ―post-communist country. In recent years, Euromaidan and the protracted Russian aggression added to the list.
In international relations, a bad or missing reputation is viewed as a weakness and a problem for public policy. Ukraine must build a positive image in the international arena. The formation of a positive image for Ukraine is one of the main tasks for foreign policy. One of the most effective tools can be close cooperation with the Ukrainian diaspora who is a carrier of the Ukrainian language, culture, mentality, and worldview, with which citizens of the countries of emigration Ukrainian can coexist.

Посилання

Намонюк Ч., Гумен Т., 2018. Роль діаспори у формуванні позитивного іміджу України. Вісник Київського національного університету імені Тараса Шевченка. Серія ―Міжнародні відносини‖. 2018. №1-2(47-48). С. 24-26.

Namoniuk Ch., Humen T., 2018. Rol diaspory u formuvanni pozytyvnoho imidzhu Ukrainy. Visnyk Kyivskoho natsionalnoho universytetu imeni Tarasa Shevchenka. Seriia ―Mizhnarodni vidnosyny‖. 2018. №1-2(47-48). S.24-26. [in Ukrainian]

Anholt S. Brand New Justice: The Upside of Global Branding. Oxford: Butterworth Heinemann, 2006. [Electronic resource]. Retrieved from: http://www.gfk.com/news-and-events/pressroom/press-releases/pages/ nation-brandindex-2013-latest-findings.aspx.

Myroshnychenko V. Nation branding: global trends and Ukraine‘s challenges. UA: Ukraine Analytica. 2017. 4 (10). Р.13-20.

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Опубліковано

2022-02-22

Номер

Розділ

I. Political sciences, international relations, historical studies and archaeology