Public diplomacy: sports case
Анотація
International affairs with many centers of power interacting are guided by diverse interests form a hierarchically polycentric structure. According to G. Kissinger, world order is getting constantly transformed to ensure the sustainable development of the relationship and avoid conflicts. Diplomacy is a tool to achieve the common goals of peace and prosperity. G. Palmerston said about Great Britain: ―We have no eternal allies, and we have no perpetual enemies. Our interests are eternal and perpetual, and those interests it is our duty to follow.‖ According to G. Morgenthau political international power relies on the psychological influence of those who have it and those who do not. The powerful party can control the actions of the weak party: and it is called ―smart power‖.
Посилання
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Nye J.S. Public Diplomacy and Soft Power // The Annals of the American Academy of Political and Social Science. 2008. Vol. 616. P. 101- 102.
Vysotsky O.Yu. Propaganda technologies of electronic diplomacy // Education and science in a changing world: problems and prospects of development. Proceedings of the International Scientific Conference. March 29-30, 2019, Dnipro. Part II. / Science. ed. O. Yu. Vysotsky. Dnipro: SPD ―Ohotnik‖, 2019. p. 3-5.
