Public diplomacy: sports case


  • Taras Rachuk Vasyl` Stus Donetsk National University


International affairs with many centers of power interacting are guided by diverse interests form a hierarchically polycentric structure. According to G. Kissinger, world order is getting constantly transformed to ensure the sustainable development of the relationship and avoid conflicts. Diplomacy is a tool to achieve the common goals of peace and prosperity. G. Palmerston said about Great Britain: ―We have no eternal allies, and we have no perpetual enemies. Our interests are eternal and perpetual, and those interests it is our duty to follow.‖ According to G. Morgenthau political international power relies on the psychological influence of those who have it and those who do not. The powerful party can control the actions of the weak party: and it is called ―smart power‖.


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I. Political sciences, international relations, historical studies and archaeology