Space analysis: prospects of its use at small and medium-sized enterprises of Ukraine

Автор(и)

  • Alina Zavydovska Vasyl' Stus Donetsk National University

Анотація

Businesses of all types operate in their own way. Therefore, they develop and implement their unique strategies. In order to succeed and operate efficiently, enterprises need to develop a long-term development strategy to respond quickly to political and economic changes and attract investments.
Nowadays, modern small and medium-sized businesses in Ukraine are facing numerous challenges. This situation is caused not only by economic and political instability in the country, but by the underdeveloped system of strategic analysis in enterprises. Most experts abroad use the SPASE Analysis method to develop a strategy and comprehensive assessment of the external and internal environment of small and medium-sized enterprises.

Посилання

Rowe A., Mason R., Dickel K., Mann R., Mockler R. Strategic management: a methodological approach, 1994. Reading (Mass.) : Addison-Wesley. 1040 p.

Think Insights. Blog on Strategy, Management Consulting & Digital Transformation. Retrieved from: https://thinkinsights.net-/strategy/space-analysis/.

Toolshero. SPACE Analysis. [Remote employment]. Retrieved from: https://www.toolshero.com/strategy/space-analysis/.

Борисова О.В. Інноваційні стратегії підприємств туризму: сутність, методичні підходи щодо вибору стратегій з використанням Space-аналізу. [Електронний ресурс]. Режим доступу: http://www.economy.nayka.com.ua/.

Borysova O.V. Innovatsiini stratehii pidpryiemstv turyzmu: sutnist, metodychni pidkhody shchodo vyboru stratehii z vykorystanniam Space-analizu [Innovative strategies of tourism companies: the matter and methodological approaches to the choice of strategy based on SPACE Analysis]. Retrieved from: http://www.economy.nayka.com.ua/. [in Ukrainian].

##submission.downloads##

Опубліковано

2022-02-22

Номер

Розділ

IІ. Economic sciences