The impact of globalization processes on cross - cultural communication between companies

Автор(и)

  • Yuliia Neholiuk Vasyl' Stus Donetsk National University

Анотація

In the global environment, the ability to communicate effectively can be a challenge. Even when both parties speak the same language, there can still be misunderstandings due to ethic and cultural differences. Over the last decade, there have been countless examples from the business sector that demonstrate how.

Посилання

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Hyundai Motor Company. Hyundai Motor Company PR Brochure 2018. 60 p.

Gebert D., Boerner S., Kearney E. Cross-functionality and innovation in new product development teams: A dilemmatic structure and its consequences for the management of diversity // European Journal of Work & Organizational Psychology. 2018. Pp. 431- 458.

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Опубліковано

2022-02-22

Номер

Розділ

IІ. Economic sciences