International marketing strategies used by international business entities.

Authors

  • Krystyna Kolnobrytska Vasyl’ Stus Donetsk National University Vinnytsia
  • T.V. Orekhova Vasyl’ Stus Donetsk National University

Abstract

Marketing is a key element of success in international business, but at the same time, it can be a serious obstacle for a disoriented manager. These two factors determine the importance of the issue in the world today.

Author Biography

T.V. Orekhova, Vasyl’ Stus Donetsk National University

Doctor of Economic Sciences, Prof

References

Международные экономические отношения / [ Е.Ф. Жуков, Т.И. Капаева, Л.Т. Литвиненко, Л.М. Максимова и др.]; под ред. Е.Ф. Жукова. – М.: «ЮНИТИ-ДАНА», 1999.

Международный бизнес. 4-е изд. / Пер. с англ. под ред. А. Г. Медведева. — СПб.: Питер, 2006. — 1088 с.

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Issue

2016

Section

Economic sciences