Soft power in education as a strategy of country’s positive image.
Abstract
International relations, those which are built on an aggressive and forced basis and are identified as hard power cause the resistance revanchism, provoking an unstable relationship of an affected object. Armed conflicts, economic and administrative pressure often have fleeting and unpredictable results. Different ways of influence on one’s consciousness, non-violent methods of processing power and other influential groups have been known for a long time. Machiavelli, Thoreau and Gandhi, T. Leary and R. Wilson wrote about it in their numerous studies. Since the beginning of the XXI century the concept of Joseph Nye’s soft power [5] has become increasingly popular in academic and political communities as an alternative to hard power. This concept helps to create a long-term country’s positive image, ensuring its attractiveness, safety, and competitiveness under the conditions of globalization trends. So, in terms of strategic planning, soft power is a good and promising component of international relationsReferences
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