Formation of Ukraine’s positive image by means of cultural diplomacy

Abstract

In the conditions of modern international relations, culture is an integral part of diplomacy, which provides the basis for improving the climate of international cooperation, the development of intergovernmental cooperation and contributes to the achievement of the goals of foreign policy and the resolution of national security issues. Recently, many states have resorted to promote their own brand in the international arena, which has come to terms with "image diplomacy."

Given the fact that the image of the country is shaped by a wide range of foreign-political, economic, cultural and other actions of the state and non-state actors associated with this country, the notion of image diplomacy is closely linked with other methods of implementing methods of “soft power”, such as public and cultural diplomacy.