Structural and semantic features of the candidate for president of Ukraine V. O. Zelensky’s program (on the material of elections of the president of Ukraine in 2019)

Abstract

The rapid development of linguistic manipulation science is due to such factors as global processes of democratization of social relations, the leveling of basic social opportunities, the development and maximum expansion of the range of services, considerable leveling of the social hierarchy and the emergence of a phenomenon of adversity in all sections of society.

Even Ancient Greek scholars argued that the word has a great power, to manipulate people, their actions and thoughts. After the First World War there came an urgent need to study political discourse and its linguistic and extra-linguistic peculiarities, since at that time political communication reached its apogee.